Friday, November 20, 2009

Successful Web Design Strategy

Design experts say "Webdesign is not art". Why is that? Because the work is a compilation of different results and the combination of expertise and layout drawings. Unity of all these elements not only produces a pleasant aesthetics, but also can establish an interactive communication and also the facilities easy access to web content.

Now it's time the webdesigner needed "Strategy". A strategy where we should be able to combine the ideals or expectations of an organization into a design.

An intelligent design not only looks folus or ngetrend fantastic. But the focus should be considered from a web destination is made. For example: A computer or web selling gaming community would be flooded with image files look better. A blog contains opinions / personal experiences with the design should not wahh .. that could be made quite simple with a little color as long as the unique, lightweight and easy to explore and comment on their blogs.

Implementation of Design Webmaster

We can use the following step 6 as part of a strategy in a web design:

1. A Goal Setting Web

One that should be dipastikn when mengerjalan a webdesain job is the ultimate goal of the owner of the web. Do you want to achieve when wanting a new website or web redesain? What are the main tjuan from the Web. If your client had not know about it. Then you should sit down together and discuss to determine the meaning of web design has been created.

Remember! That website is not part of an art, but it is a view that holds the various functions of a server. The function is meant to mean: to sell products, news, entertainment, sports, diary, etc. communities. Especially for job redesign (redesign), ask why do? Just a new face, increasing the number of visitors, inviting user participation, increasing the number of users who do register.

2. Identify the target audience who saw the

Who is being targeted as potential influential visitors to the look and functionality of a web. There are several design aspects that will affect the web design, such as age, sex, profession and competence. For example, the website that contains games for young people in dire need design "well" with the more detailed rules to remember a user audiencenya smart.

3. Defining Brand from a web

Webdesigner wear a lot of shortcuts to find inspiration that is based on existing design trends. Buttons glossy, gradient and reflection effects can be very suitable for web beberpa. But it might not fit the brand being carried.

Thinking of colors, feelings that will be submitted should be given the power to brand the Web.

Web Carbonica above mean taking to reduce carbon emissions. She's beautiful, designers use images and texture of paper recycling results. Color was also taken from the earth colors of green and brown.

Restaurantica design aims to make users feel like in the restaurant with knick-perniknya Segal.

4. Destination Design

You already know the web usability, making the target, the identification of potential users and define the brand. The question is; How mmembuat design in harmony with your strategy? Easily see the following examples:

* My main goal is to attract users to register (subscriber) into our web design. So at least there are 3 steps to support these goals:

1. Please shorten text or information. Do not use the language was too detailed so confusing visitors.
2. Refine button or the 'register' with a color or a special image that is easy to find.
3. Shortening the registration items. Prospective applicants to fill only the essentials only. For more detailed form can be done when it was registered at another time.

How do I apply for brand strategy design and audience?? If the website focuses on 'entertainment' then create a design that 'experience'. Free to use lots of colors and images to sharpen the design. If you created a web focus to the delivery of information such as blogs, or magazines. So make an efficient and attractive. The navigation is clear and unambiguous.

Stubmatic (online ticket service) put a picture as an explanation. Sign-up page on all pages.

TechCrunch (blog Technologi) with an ideal setting

5. Target Analysis Tool

Web ready-made and can be enjoyed. This time nTo see the target or measure success. If you want the user registries as much, then look at the changes when the design changed. If it's a blog, please check the RSS statistics. If you want to know the level of interaction with visitors, see how many posts a comment or feedback posts are made.

You can use Google Analytics to help you to analyze a web kesusksesan.

6. Kaizen

A philosophy of Japan, the kai meaning change and zen means good. Continuous Improvement is the core of Kaizen. When working in the web world, we must think that that was terpublish no final version. We will always make continuous improvement to perfection. Improvement ideas from our own might and can also capture feedback from visitors.

Hopefully helpful!!

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